Define
Information Architecture (IA) & Wireframes
Prior to development, and even before graphic design, Devlin will create blueprints for the website we intend to build. With the help of card sorting exercises, and with a focus on organization of content and interaction from a user perspective, the information architecture (IA) will address overall content structure and labelling.
Following the IA, we create user interface wireframes to establish the positioning and layout of all interface elements, including navigation and functional behaviours. We evaluate the effectiveness of our interface design against usability best practice.
It is quite simple and here's the gist of it: if the IA and wireframes are very good - the website will be easy to navigate and it will work brilliantly. If the IA and wireframes are weak or ill-conceived, the website will not be easy to navigate; in essence, it just won't work. IA and wireframes are an all-important essential stage in planning a brilliant website.
