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Royal CaninRoyal Canin

Royal Service for Royal Canin


  • 2012 Communicator Award of Distinction for a Consumer Goods Website
  • 2011 W3 Silver Award Winner 

Royal Canin is a global leader in premium pet food for cats and dogs. Our strategy was to not only create a content-rich showcase for Royal Canin products, but to transform Royal Canin into a complete pet care destination for pet owners, and pet lovers alike.

The goal was to provide a customized experience according to product line and user group. We created a unique, content-driven navigation system based on the path taken from the homepage. Innovative features, including the product finder, nutrition guide and a comprehensive glossary of ingredients, vitamins and minerals make Royal Canin a complete experience.

For users, the site looks great, and content is useful and easy to find. However, it is clear that the big winners are undoubtedly all those pets with well informed, conscientious owners.

Pet food for thought at

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