Commitment to user-centred design and usability principles define the vision in all our work.
MAC + Devlin = Online Sales Revolution
Interesting... and from the archives
- 2000 WMA Standard of Excellence
Devlin Digital is proud to be a groundbreaking Studio; this is how we did it in 1998.
Devlin put MAC cosmetics on the worldwide digital map with a fabulous new site complete with an ‘ahead of its time’ e-commerce capability.
In our strategy work for the site, Devlin masterminds conceived the idea of selling a suite of products, a recommended combination of complementary cosmetics, rather than selling single products, online. This had never been done before.
In addition to creating a groundbreaking e-commerce facility, this ‘suite’ Devlin idea changed the retail landscape, both online and in stores for MAC. Customers flocked to the idea of buying a suite of complementary cosmetics. A significant increase in sales volume was the inevitable result. Many retailers in many sectors followed suit.
This project proved beyond an eyeshadow of a doubt that Devlin in-house strategy sessions, devised to perfect a digital presence are extremely valuable, far-reaching and focused on our client’s business goals.
In 2000, MAC won the WMA Standard of Excellence award.