Commitment to user-centred design and usability principles define the vision in all our work.
Colourful, Exciting, Engaging
- 2013 Summit Marketing Effectiveness Award (SIA Summit International Awards) - Silver
Devlin beat out over 50 agencies to win the redesign and development of the Canadian National Exhibition website. What a ride!
Our strategy for Canada’s largest annual community event was to create an evocative, compelling design with intuitive navigation to captivate a user’s experience on TheEx.com. The site has a wide demographic and had to appeal to the young and young at heart. The redesign provided a simplified navigation bar, bold background images, picturesque tiles and easy to find information. The site featured a responsive design to allow for as many site visitors as possible.
The website launched to critical acclaim with its first award rolling in on the final day of the festival.